Missed this from earlier in the week, but GM4A has interviewed the II Netlabel. Some choice excerpts:

When you started your label, what were your initial goals and ideas for what you wanted out of your site?

R: We initially wanted Pause to be a team of musicians who exclusively released all of their music on Pause, essentially to use the site as a homepage on the web. It was going to be the place for this small group of artists to have all their music either available or linked to, blogs, and all sorts of information that people might care about. Ultimately we decided to go for a broader variety of releases and pass on the team idea, at least for the time being.

E: The idea was that we’d get more exposure if we made one website instead of as individuals. As Pause grows we get new ideas and set new goals. I guess now one of the main goals would be to find ways to generate some income, so we can treat our fans to more merchandise, gigs and what not. But for the time being, Pause is still just on the hobby level.